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January 31, 2006
A well-targeted AdWords campaign
Google's stock was tumbling in post-market trading today, after its reported earnings missed analyst expectations by a wide margin--about $20bn of market capitalization was lost in less than an hour. As I was watching the price temporarily enter free fall, I couldn't help but notice that an AdWords advertiser had nimbly taken advantage of just this event to cleverly dis Google on their own site. Here's a screenshot of what I saw:
I had marveled to myself at Palo Alto real estate being advertised in response to the GOOG keyword. This sort of targeting though is another level entirely.
Posted by Vishy at January 31, 2006 08:37 PM