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November 26, 2006

Three things South Indian cinema can teach Bollywood

Indian cinema is a lot more diverse than audiences outside India might give it credit for. The Indian movies many outsiders have heard of are primarily Hindi language movies (yeah, those supposedly 'musical' ones). Although the industry that produces these movies is based in Bombay (the B in Bollywood), that city's major spoken language is not Hindi. There are several smaller film industries based in cities all over India that make movies in other languages.

The biggest film industries outside Bollywood are in South India, where Telugu, Tamil, Kannada and Malayalam are spoken. Movies in the first two languages have a much broader base and appeal than movies in the latter two languages. Nevertheless, there is significant cross-pollination of ideas, actors and movie directors among movies in the South Indian languages, which leads to a reasonable degree of thematic overlap.

Bollywood movies, as popular as they are, tend to be centered around only a handful of sociocultural themes (I'll note though that since the release of Dil Chahta Hai in 2001, a greater number of Bollywood movies have tried to introduce new and provocative themes). Add a few predictable elements and you have a formula that satisfies the world's single largest film market. Many aspects of this formula have been emulated in Indian regional cinema to varying levels of success; indeed, regional actors generally gain in respect if they can also pull off a successful Bollywood movie. South Indian language movies come nowhere close to Bollywood movies in the size of their audience or box office collections. Still, they have their own take on some aspects of moviemaking, which I wish more Bollywood movies would use to reinvent themselves.

Bollywood is an incredibly successful commercial machine without a doubt. Despite the sheer number of movies it produces though, it is still a major event if an Indian movie is a serious contender for international honors in film. More than anything else, this points to a lack of diversity, arising in turn from a lack of maturity. I have no delusions about movies being high art; moneymaking continues to be their primary goal in every major film industry in the world. Still, if Bollywood could occasionally deviate from tried and tested themes and learn a thing or two from the South Indian movie industry, it will surely result in greater variety and wider appeal.

Posted by Vishy at November 26, 2006 03:59 PM

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